Widget Pricing — Free, No-Attribution, White Label & Custom Builds

The free tier is not a trial and it is not a loss leader waiting for a price increase. Our side of the trade is the credit link under the widget: a relevant, followable link from a real site, which is worth more to us than a small monthly fee would be and costs you a single line of text. That arrangement only works if the free tier is genuinely usable, so it has no traffic ceiling, no domain limit, no account requirement, and no feature held back to make a paid tier look better.

In practice this means a brokerage can put the mortgage widget on every listing page, an agency can install calculators on fifty client sites, and a one-person handyman business can put a sizing tool on a single service page — all at the same price of nothing. We do not meter you, we do not email you about upgrading, and we do not put an advertising pixel inside the frame.

The paid tiers exist for the one thing the trade cannot cover: taking the credit link away, or building something that does not exist yet. Both cost us real work, which is why they carry a price.

No attribution, at $19 per site per month, is a licence rather than a build. The widget behaves exactly as the free one does; the credit link simply does not render on the domain you licence. Most buyers here are compliance-bound — franchise brand guidelines, regulated lenders, and public-sector sites that cannot carry outbound links. Billing is per domain, so a single marketing site is $19 and a five-brand portfolio is five licences, discounted at the agency rate.

White label, at $49 per site per month, adds identity: your logo and typography inside the frame, full theme control in light and dark mode, and one usage report covering every embed you run rather than a separate figure per page. If your visitors should never notice a third party was involved, this is the tier that achieves it.

Custom builds start at $750 one time. That floor covers a straightforward trade estimator where you already know the formula and can hand it over — sizing, material take-off, or a pricing tool with your own assumptions. Research-heavy tools, anything needing regional data we do not already hold, and multi-site rollouts are quoted above that, and the first year of white-label licensing is included so you are not paying twice for the tool you commissioned.

Tell us three things in the form and you will usually get a number back in the same reply rather than after two rounds of questions: which calculator or which trade the tool is for, roughly how many sites or pages it will run on, and whether the attribution link needs to come off. If the tool does not exist yet, a link to a competitor page that shows the sort of thing you mean is worth a paragraph of description.

There is no minimum engagement and no retainer. A single no-attribution licence for one widget on one site is a perfectly normal request, and so is a fifty-site rollout. What we cannot do is quote a build we have not scoped, so vague requests come back with questions rather than prices.

If you are not sure which side of the line your project sits on, start with the free tier. Install it, see whether it does the job, and come back only if the attribution link or a missing calculator turns out to be the blocker. Most people never need to.